By Joshua Zeitz
Blithely flinging apart the Victorian manners that saved her disapproving mom corseted, the hot girl of the Twenties puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. extra vital, she earned her personal retain, managed her personal future, and secured liberties that glossy girls take with no consideration. Her newfound freedom heralded an intensive swap in American culture.
Whisking us from the Alabama state membership the place Zelda Sayre first stuck the attention of F. Scott Fitzgerald to Muncie, Indiana, the place would-be flappers begged their moms for silk stockings, to the long island speakeasies the place buyers partied until eventually dawn, historian Joshua Zeitz brings the period to exhilarating lifestyles. this is often the tale of America’s first sexual revolution, its first retailers of cool, its first celebrities, and its such a lot gleaming commercial for the correct to pursue happiness.
The women and men who made the flapper have been a various lot.
There used to be Coco Chanel, the French orphan who redefined the female shape and silhouette, aiding to unfastened ladies from the torturous corsets and crinolines that had served as instruments of social keep watch over.
Three thousand miles away, Lois lengthy, the daughter of a Connecticut clergyman, christened herself “Lipstick” and gave New Yorker readers an exhilarating entrée into Manhattan’s extravagant Jazz Age nightlife.
In California, the place orange groves gave option to studio plenty and fairytale mansions, 3 of America’s first celebrities—Clara Bow, Colleen Moore, and Louise Brooks, Hollywood’s nice flapper triumvirate—fired the imaginations of hundreds of thousands of filmgoers.
Dallas-born style artist Gordon Conway and Utah-born cartoonist John Held crafted journal covers that captured the electrical energy of the social revolution sweeping the United States.
Bruce Barton and Edward Bernays, pioneers of advertisements and public family, taught colossal enterprise how you can harness the desires and anxieties of a newly commercial America—and a country of shoppers used to be born.
Towering primarily have been Zelda and Scott Fitzgerald, whose rapid ascent and striking fall embodied the glamour and far more than the period that may come to an abrupt finish on Black Tuesday, whilst the inventory marketplace collapsed and rendered the age of abundance and frivolity immediately obsolete.
With its heady cocktail of storytelling and large principles, Flapper is a blinding examine the ladies who introduced the 1st actually smooth decade.
From the Hardcover edition.