By Ernest Cashmore
During this attention-grabbing and topical newcomers consultant, together with literature stories and an summary of key modern subject matters, Ellis Cashmore explores the interesting factor of famous person tradition: its origins, its that means and its worldwide influence.
content material: booklet disguise; HALF-TITLE; identify; COPYRIGHT; CONTENTS; 1 CULTIVATING/TASTES; 2 MAKING/NEW principles; three GIVING/IT ALL; four FABRICATING/FAME; five WORSHIPPING/FROM AFAR; 6 CONSUMING/BEAUTY; 7 COMMODIFYING/RACE; eight THRIVING/ON SCANDAL; nine BUYING/SALES; 10 TELEVISING/REALITY; eleven BLURRING/THE LINE; 12 CREATING/LEGENDS; thirteen ANSWERING/THE significant query; TIMELINE; BIBLIOGRAPHY; movies; INDEX;
summary: during this interesting and topical novices consultant, together with literature stories and an overview of key modern subject matters, Ellis Cashmore explores the fascinating factor of megastar tradition: its origins, its that means and its worldwide impact
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Judy Garland, in particular, was a bountiful source of news: her drunken binges, overdoses, and serial marriages were stock items. When she died in 1969, the National Enquirer might have faced a crisis. But it adapted quite efficiently, specializing in stories about the Hollywood set’s miscreant behavior. In the 1960s, stars were much more circumspect about their lives; so the stories had to be pursued with vigilance. The Taylor– Burton story was like a hardy annual, popping up at regular intervals over several years.
Nine million fans watched her concert “live” from London online. And, as if to remind the world that she could still make news whenever she wanted, she appeared, age 45, at the 2003 MTV Music Awards with two of her epigones, Britney Spears and Christina Aguilera. “In the most eye-popping encounter in MTV history,” as Mara Reinstein, of Us Weekly, puts it, Madonna and Spears “sealed their brand new big-sister-littlesister bond with a sultry onstage kiss – tongue and all – that upstaged everything else” (2003: 52).
This narrative transformation was both revealing and concealing. The media’s part in the death of Diana might have been laid bare, but consumers’ complicity, though recognized, was left unexamined, at least not in a deep or critical sense. While audiences might have agreed with Earl Spencer and condemned the media, they rewarded them with high sales and record viewing figures. Perhaps transformation overstates the change. Anyone who was aware of Diana – and it’s difficult to imagine anyone who wasn’t – was forced to inspect the way in which news values had been subverted by entertainment values.