By Kalle Lasn
America isn't any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the United States through altering the way in which details flows; the way in which associations wield strength; the way in which tv stations are run; and how the nutrients, type, car, activities, track, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he exhibits how one can set up resistance opposed to the facility belief that manages the manufacturers via "uncooling" patron goods, by means of "dermarketing" models and celebrities, and by means of breaking the "media trance" of our TV-addicted age.
A strong manifesto through a number one media activist, Culture Jam lays the principles for the main major social stream of the early twenty-first century -- a flow that may swap the area and how we expect and live.
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Extra info for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
Bus-stop posters went up all over Vancouver, and every night when I switched on my TV there was another smooth pitch explaining the wonderful job the industry was doing managing the forests. This slick series of spots, produced by one of the biggest ad agencies in town, always ended with the upbeat reassurance that we British Columbians need have no fear. " This slogan spread like an infovirus throughout the province. Those British Columbians who knew what was really happening in the forests were livid.
Then sit back, watch your infotoxins spread—and get ready to sell big ger, better cars for years and years to come. Can we come up with antidotes to these infoviruses that infect our minds? The answer may depend on how much we've ingested of the most powerful and persistent infotoxin of them all: cynicism. Loss of Infodiversity Information diversity is as critical to our long-term survival as biodi versity. Both are parts of the bedrock of human existence. And so, when one man gains control of more than half a country's daily news papers (as is the case with Conrad Black in Canada), or amasses a global media empire the size of Rupert Murdoch's, it's a serious prob lem; the scope of public discourse shrinks.
Two recent studies turned up conflicting results, and the head of one research team, by way of explanation, mumbled something about flawed methodology. So the stats are confusing. That hardly means harm is not being done. The first agenda of the commercial media is, I believe, to sell fear. What the "news" story of a busload of tourists gunned down in Egypt and the cop show about widespread corruption on the force have in common is that they contribute to the sense that the world is a menac ing, inhospitable, untrustworthy place.