By Kim Cragin
Analyzes prior U.S. strategic effect campaigns and appears at how and in what conditions such campaigns can most sensible be utilized to cutting-edge fight opposed to terrorism.
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Additional info for Dissuading Terror: Strategic Influence and the Struggle Against Terrorism
758–773. 35 Chaiken (1987); Chaiken, Liberman, and Eagly (1989); Petty and Cacioppo (1986). 36 Immediately after the September 11 attacks, President Bush used the word “crusade” in describing the campaign against al Qaeda and terrorism. uk, September 23, 2001, and Peter Ford, “Europe Cringes at President Bush’s ‘Crusade’ Against Terrorism,” Christian Science Monitor, September 19, 2001. 37 R. Hass, “Effects of Source Characteristics on Cognitive Response and Persuasion” in R. E. Petty, T. M. Ostrom, and T.
50, No. 6, 1986; G. Herek, I. Janis, and P. Huth, “Decision-Making During International Crises: Is Quality of Process Related to 36 Dissuading Terror: Strategic Influence and the Struggle Against Terrorism designing metrics to indicate effectiveness of an influence campaign and, therefore, deserves further exploration. Because of the difficulty implicit in measuring attitudes, most metrics focus on behaviors. For example, policymakers might count attendance at a pro-American rally as an indicator of their success, rather than polling hard-to-reach populations.
Government and, more importantly, if these same readers are being influenced by the magazine’s contents, they could use markers. A small decal with the picture of the target audiences’ national flag could be inserted into the magazine, urging readers to put the decal on their window or in their neighborhood as a symbol of national unity. As a marker behavior, the number of decals applied can be measured, as well as their locations and neighborhoods. 33 The Dangers of Failure Despite its advantages, risks are associated with the use of strategic influence.