By Post R.S., Post P.N.
The integrity of goods and types is on the center of winning worldwide enterprise. but, likelihood is your administration technique doesn't defend the most important parts that generate your product and model sales, leaving them susceptible to inner and exterior attacks.Global model Integrity administration gives you a blueprint for constructing and holding an integrity application that preserves your brand's acceptance, guarantees product security, and raises your competitiveness within the international industry. Drawing upon their 3 many years of expertise, Richard publish and Penelope submit distill important classes discovered into the “Eight legislation of name Integrity,” extracted from enormous quantities of initiatives and at a value of billions of bucks in model — comparable losses to worldwide companies: - model integrity is greater than criminal safety - If a product is effective, someone will attempt to take your earnings - in the event you don't guard your items, not anyone will do it for you - in the event you wait until eventually your items are attacked, you are going to lose - defend your items and the undesirable men will assault your pageant - in case you have varied markets, anyone is stealing your earnings - Your items are frequently your biggest festival - always visual display unit to decrease dangers and elevate profitsUsing the 8 legislation as a framework, the authors provide help to identify and successfully deal with an lively, day by day security software. they supply the instruments you must enforce strategies for a selected challenge, parts of offer chain, new-product advent, or a brand new company model integrity or safeguard function.The final analysis: a model integrity software is sweet company. With worldwide model Integrity administration, you are going to motivate stable worker functionality, prolong product lifecycles, bring up customer self assurance and loyalty, reduce danger, and enhance profitability in addition to your company photo.
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Additional resources for Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment
The brand integrity risk question is often overlooked or downplayed as a concern, but the leakage of technology and process know-how and the development of local intellectual capital in the local scientiﬁc community are almost impossible to control over an extended period of time. 20 GLOBAL BRAND INTEGRITY MANAGEMENT In today’s global business environment, nothing is more important to a company than brand reputation. Whether threats come from counterfeit products, patent infringements, gray market products, or the theft of trade secrets, brand integrity is the essential ingredient for effective international competition.
Globalization raised new imperatives for corporate executives: • How do I keep my information, products, and brands safe and secure in electronic and global environments? • Am I sure that my manufacturing partners are not taking advantage of our technology? • How do we deal with all the clever international counterfeiters? • Do my supply chain and distribution channels contribute to our gray market product problems? • How can we control e-commerce transactions within the company and also with our vendors, suppliers, and clients?
In public companies or in regulated environments such as pharmaceuticals, electronics, or aerospace, having aspects of a brand integrity program may be mandated for DEA, DOD, DOE, or SEC compliance. Case Study A shoe manufacturing company started to ﬁnd counterfeit products in various markets around the world. An investigation to determine the source and to enforce patent and trademark rights identiﬁed the offending plant in Malaysia. The investigation determined that the plant was a very efﬁcient, modern facility that was producing a shoe of high enough quality to be passed off as the real thing.